Howard Leight is leading manufacture of hearing protection devices. An integrated direct mail campaign was designed to introduce Howard Leight’s new SmartFit and Matrix products. But to make this campaign stand out, nothing ordinary would do. Thus we created the ‘Decible Derby’ (it was developed during the Playoffs and the two main characters are dubbed ‘Sammy SmartFit’ and Manny ‘Matrix’ — you get the idea). Needless to say, the campaign was a Grand Slam.